finance-worldwide

Passive Marketing

By: Thomas Bridleman

Active, or “hands on” marketing has the advantage of being able to get customers quickly and either validate an idea, or prove it to be non-viable. The chief disadvantage with such a hands on campaign, however, is that it is very time intensive, and thus, not terribly efficient.

The alternative then, is to design passive marketing systems. Now, by “passive marketing,” I do not mean to imply that no work is involved. Only that the bulk of the work takes place on the front end, and once the system is in place, you can reap the benefits of it month in and month out, with very little in the way of additional effort put forth by you.
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Dressing for Success in the Workplace

By: Candace Davies

They say that the first impression is the lasting impression. Therefore, how you present yourself signifies who you are and how people will see and remember you. They key to leaving a good impression on others is carrying yourself in a polite and professional manner. It is also essential that you are clean, presentable, and dressed appropriately for the workplace, especially if you are working with clients or the public. Dressing for success does not necessarily mean that a person must go out and buy a $10,000 power suit. The slogan simply means that you must look like you belong in that position, take your job seriously, and are committed to the company. Each company has its own dress code and it is essential that you know what the guidelines are before starting a new job.
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Life’s Too Short – 10 things to do before you die

By: Kate Tee

We’re not on this planet for that long and we owe it to ourselves to make the most of our time here. So without further delay, here are 10 must-do-now (or soon-ish, anyway!) ideas to aspire to (plus tips on how to pay for it all at the end).

1) See the world

Write a wish list of countries – places you absolutely must see before you die – and then start ticking them off. If you want to explore the Silk Road, book a trip to China. (more…)

Tips To Help You Have A Happy Halloween

By: Michael Selvon

“Trick or treat!” You hear the kids screaming from the porch. You swing open the door to see a Captain America, a Chewbacca, a Dora the Explorer and a lady bug. The kids costumes are all so cute and the Halloween masks are so creepy this year, but something is missing.

It may feel as though you’ve lost the spirit of Halloween and that deep down, you’re just not so excited about this day anymore. Often times, adults forget to do something for themselves and instead look toward Thanksgiving for gratification. Here are some sure-fire ideas that’ll have you shouting “happy Halloween” in no time.
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B2b Marketing Tips

By: Stephen Seah

Today everyone is trying their hands in internet marketing. The profit earned by people online is quite high and also it provides audience with the flexibility to shop from their home. Business to business websites too is gaining huge popularity nowadays not because people find it easy to shop and sell here but also because the variety available is awesome.

Here are few essential tips that will help you make more sales through B2B websites:

1.A professional profile is extremely attractive and makes the customers choose you over other sellers. You profile must be so created that it should detail the background of the company properly.
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The Art And Science Of Responding To Vacation Rental Inquiries – Part 1

By: Michael Canson

So what’s so complicated, you say, about providing information and answering questions from potential vacation renters? After all, as an owner, you certainly know your property well. And it’s not like it’s rocket science or something. Or is it?

As you will see in this issue and the next, responding effectively to inquiries – in a way that maximizes your chances of securing bookings – is a well-balanced cocktail of technology, behavioral science, intuition, good communications and experience.

How Your Computer’s Auto-Reply Capability Can Become an Ally
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