finance-worldwide

Posting other peoples links on your site

By: by Matt Bacak

I had one student recently tell me they were contacted by someone about purchasing the right to post their link on her homepage. She wanted to know if this was a good idea and if so, how much she should charge.

Well the fact that someone wants to advertise on your site and pay you money is definitely not a bad thing. However, instead of a yearly fee or a quarterly fee, I would charge them monthly. Now, when you are thinking about how much you should charge, I’ll tell you what I would do to narrow that down if I wanted to advertise on someone else’s site.

The very first thing I would do is evaluate what I’m willing to pay. I wouldn’t approach the site for this information, instead I would consult my Google toolbar (if you don’t have one you can install one easily from Google). I would go to the website and I would look at the page rank on the Google toolbar. If the page rank was a page rank of 5, I would be willing to pay the number of the page rank multiplied by 10, plus or minus 10. So I would pay between $40 to $60 a month to advertise on a page with a rank of 5. That would be what I would be expecting to pay you.
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Tips And Tricks Of Outsource Article Marketing

By: Angira Pandit

I decided that as a part of my trials and tribulations of working with off page SEO, I would reveal the things I learned about Outsource Article Marketing. Some tips may seem very basic but many people overlook these simple factors which make a significant impact on the exposure a website will receive. Article submitting is a major part of off page SEO, as it substantially builds the credibility of a website. When a company puts content out on the Internet by submitting articles to article submission sites, it provides the website with a number of valuable back links. Articles can generate traffic for a particular website making article submission a powerful SEO tool. The idea of submitting an article is the strategic placement of keyword links within the content of the article to target particular pages of a website. A company should display their knowledge and experience through their articles with topics related to their website and business. Article submission is advertising your website in an indirect manner.
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By: James Copper

With the increasing competition in all the fields, it has become a must for all of us to market ourselves in the best possible ways. In order to gain maximum customers, advertising and marketing is the best possible option. To advertise and market your self you can take aid of the following possible ways.
1. Through the newspaper: Newspapers are the best possible tool to reach to all people of the different strata’s of the society. We can be sure that our ad reaches all the readers possible as almost all the people order a newspaper at their home each day. But make sure that your newspapers ad is attractive and contains a witty code that will help you attract as many people as possible. Newspapers reach everywhere thus, by giving your ad in a newspaper you make sure that your ad reaches everywhere.

2. Through the internet: Almost all of us log on to the internet everyday. Thus, placing an ad on the internet may leave you assured that maximum people read it and call you if they wish to offer to your services. Also, you can be assured that you will get customers from all age groups an all strata’s of society as internet is accessed by all of us. Internet ads can be place don web sites or on search engines. The cost of the ad is decided on the number of pixels that it uses up. Thus, the larger your ad is, the more you pay for it. But, internet ads are very effective and gain maximum results.
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Top 10 Reasons To Use Promotional Products

By: Kim Patton

In these tough economic times, it’s more important than ever to keep your business strong. More and more companies are turning to promotional marketing for their corporate branding needs to stay within their tightening budgets while still fulfilling their advertising needs.

There is no shortage of reasons why you should use promotional products to promote your business. As leaders in the promotional marketing industry, here are our top 10 reasons why you should use promotional products.

1. Get thousands of advertising impressions

Promotional products can be created from just about anything you can buy at a retail store. From letter openers to MP4 players, you can brand nearly anything, and the options and prices are endless. Practical and fun items that sit on your recipient’s desk and can be used daily are not only easy on your marketing budget, but each individual item gets your logo thousands of advertising impressions. Think about your desk or work area. Do you have a calendar or note pad that you reference daily? When you give customers something they can use or display, you put your logo and name in front of them – giving your company consistent brand exposure throughout the year, at a price you can’t beat!
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The Four-step Method to Creating Marketing Pieces that Sell

By: Kristie Lorette

Advertising and marketing professionals all over the world know a secret four-step method to creating marketing pieces that sell–the AIDA Method. And today, I’m going to share this four-step method with you.

AIDA stands for:

* Attention
* Interest
* Desire
* Action

Use it to create your marketing pieces–advertisements, brochures, email blasts, and more. Combine this method with everything else you’ve learned over the past few days and you’re sure to see results.
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The True Cost of Free Marketing, and How to Choose the Right Marketing Tactics for Your Business

By: Stacy Karacostas

Years ago, I worked with a small business owner who had a love affair with “free or cheap” marketing and advertising. Just like someone who is addicted to coupon shopping…If it wasn’t “free or cheap” she wasn’t going to do it. And if it was, you can bet she would jump at the chance—no matter what the opportunity was.

She simply could not seem to help herself.

She advertised on a bench at a golf course because it was only $200. She had a “free” column plus an ad in a community newspaper because it was only $50 a month. She put together a packet to be handed out by someone else to their clients, because it was “free”.

Her goal with all of these was to get new clients now.

You see she had started a new small business, and was badly in need of clients. Plus she didn’t think she could afford to do anything else. As a result, she ended up spending thousands of dollars on the wrong ideas.

How so?
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