finance-worldwide

First Impressions: How Your Business Card Can Build Your Brand

By: Paula Black

For many people, the first impression of your firm will be your business card, making it a cornerstone of building your brand. Though small, business cards can pack a lot of information, the most important of which will be your firm logo. As the visual representation of your firm, your logo should be the centerpiece of your business card, creating a starting point for the two most important words in brand building: Consistency and Repetition. (more…)

5 Simple Steps to Take Advantage in a Downturn Economy

By: Jane Morrison

Many businesses struggle in this economy that stresses about ways to stretch the dollar and gain customers to maintain business goals. In the month that started with April Fools, it seems fitting to talk about ways to avoid the pranks of an economic recession. No matter what industry or business, the problems and issues facing business owners might seem insurmountable in any economy; however, there are ways to make the most of a downturned economy to help business flourish and grow. (more…)

5 Tips to Quickly Build Sales When you Own a Dollar Store

By: Bob Hamilton

Those who own a dollar store find themselves in a tough spot at some point in the growth of their store. Possibly cash flow can’t keep up with growing sales. Maybe traffic is down and sales have followed the downward trend causing a strain on your bank account. Or maybe dollar store profits have declined, forcing you to scramble for cash to cover bills. If only there were dollar store sales tools to instantly help you build sales and profits for your business. There aren’t many magic potions for these problems. However there are low cost steps that can be taken to increase traffic and sales for your store. In this article I present 5 tips to quickly build sales when you own a dollar store. (more…)