Reading Customer Body Language
Sunday, August 16th, 2009Reading Customer Body Language
By: Ron Maier
Knowing what motivates your customers to buy can give you a real edge in your business. Figuring it out just takes a little time. You will need to pay attention to your customer’s body language to determine what they like or don’t like and why. To do this, you will need to know a few key things about nonverbal cues. Once you get it down, you can adjust your promotions, display strategies and even your level of customer service to match your customer’s moods and expectations.
Remember that the customer is influenced by your body language as well. You can correct movements and stances that you may not even be fully conscious of, but that are pushing clients away. For example, touching your hair while talking to a customer makes them think that you are bored. Be careful of the signals that you are sending and you can send the ones that make customers trust you.
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