finance-worldwide

Branding – How to Discover Your Brand Position in 30 Seconds

By: Bonita L. Richter

Defining a brand is one of those business topics that small business entrepreneurs needlessly struggle with.

The truth is, by going through a systematic process, it can be quite easy to define a powerful brand for yourself, and your business. Yet, most entrepreneurs totally bypass the first step in the branding process: Positioning.

Your brand position is the essence of what makes you unique and memorable to your target market. This is important because if you don’t make yourself ’stand out in the crowd,’ you won’t be successful in attracting business to you.
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Advances In Technology Improve Rack And Pinion Performance And Positioning

By: Chris Muldowney

When an engineer needs to convert rotary motion to linear motion, or develop axes for machining operations, they often choose ball screw drive mechanisms such as electric lifting actuators and electric ball screw actuators. Coming in third are rack and pinion drives, which have largely been overlooked thanks to their reputation for outdated technology with limited positioning accuracy.

With recent improvements, however, engineers are beginning to reconsider rack and pinion systems, which can be used as electric lifting actuators. The new generation of rack and pinion systems feature advances in grinding mounting surfaces to tight tolerances, wear-resistant surface treatments, individually deburred gear teeth and compact low-mass designs; meaning they can offer high dynamic performance and unlimited travel distance. For precise and long travel, linear-motion applications, engineers may also consider rack and pinion drive packages from a planetary gearheads manufacturer, which can offer increased torque.

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