finance-worldwide

Posting other peoples links on your site

By: by Matt Bacak

I had one student recently tell me they were contacted by someone about purchasing the right to post their link on her homepage. She wanted to know if this was a good idea and if so, how much she should charge.

Well the fact that someone wants to advertise on your site and pay you money is definitely not a bad thing. However, instead of a yearly fee or a quarterly fee, I would charge them monthly. Now, when you are thinking about how much you should charge, I’ll tell you what I would do to narrow that down if I wanted to advertise on someone else’s site.

The very first thing I would do is evaluate what I’m willing to pay. I wouldn’t approach the site for this information, instead I would consult my Google toolbar (if you don’t have one you can install one easily from Google). I would go to the website and I would look at the page rank on the Google toolbar. If the page rank was a page rank of 5, I would be willing to pay the number of the page rank multiplied by 10, plus or minus 10. So I would pay between $40 to $60 a month to advertise on a page with a rank of 5. That would be what I would be expecting to pay you.
(more…)

By: Randika Abeysinghe

Introduction.

Historically price was the single most important decision made by the sales department but in modern marketing philosophy price, whilst important, is not necessarily the predominant factor. Modern businesses seek to interpret and satisfy consumer wants and needs by modifying existing products or introducing new products to the range. This contrasts with earlier production-oriented times when the typical reaction was to cut prices in order to sell more of an organization’s product.
Notwithstanding this change in emphasis, pricing is very important. Proper pricing of an organization’s products or services is essential to its profitability and hence its survival and price has an important role to play as a competitive tool which can be used to differentiate a product and an organization and thus exploit market opportunities.
Demand.
The economic analysis of demand.

There are to extremes in the relationship between price and demand. A supplier can either sell a certain quantity, Q at any price (as in graph (a) ). Demand is totally unresponsive to changes in price and is said to be completely inelastic. Alternatively, demand might be limitless at a certain price P and there would be little point in dropping the price below P. in such circumstances demand is said to be completely elastic.
Price elasticity demand (n).

Price elasticity of demand is a measure of the extent of change in market demand for a good in response to a change in its price.
(more…)

Finding Legitimate Export-Import Business Opportunities

By: Gen Wright

With technology more advanced than it ever has been, it has become easier to communicate, purchase from, and do business with the international market. And as global economic times grow tougher, the salvation of the business owner could just be in quality export-import opportunities. And it stands to reason: why not harness the freedom of information and the power of modern technology to reach every consumer in the world who may have a need or want that your business can provide? And why should you not use import-export relationships to get the best possible deal to establish viable competition domestically?
A global economy clearly houses many advantages for the export-import businessperson. Think of the possibilities:

* You can secure much better pricing on the items you sell.

* You can find a market for items that may not show as well domestically.

* You can establish brand recognition that transcends boundaries, and use that recognition to grow your business from small to global.

But just where can you go to get started? Whom can you trust when you have no contacts or information? What protections exist for you and your business?
(more…)